The Research and E-Commerce team, led by Kirk Hulstein, REC Manager, hosted two sessions this morning on the Office of Tourism’s marketing research efforts. Kirk also let the audience know how the Office of Tourism can help out in this area. Here’s some of the research data we have to share:
- Intercept studies – geographic data, travel party profiles, travel spending, travel planning, final destination of trip
- 2008 Ruf profiling – demographic profile, geographic mapping, media traits and travel behaviors
- Focus groups – testing of messaging and imagery, travel planning, places of interest, etc.
- South Dakota Travel Monitoring System – current and historical travel and economic indicators
- National studies – Travel forecasts, leisure/business traveler data, travel habits, media usage, advertising trends
One of this team’s main goals is to provide available resources to the industry, so don’t be shy…call Kirk (605-773-3301) if you have questions about marketing research, or would like to see some of the research his team has compiled.
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Kirk – I think you are funny!