Connecting the Miles, Connecting the Smiles
Beth Terry, President and CEO, Beth Terry Seminars, Inc.
Beth Terry, a South Dakota native by way of Kadoka, Philip and Madison, spoke highly of her roots and expanded on new and creative ideas that were home grown in which we all have and need to remember.
Below are some key concepts she spoke of and are excellent ways to keep promoting our great state with the attractions, accomodations and people that we have here…in more ways than one we can help connect one another and let more people know just how great we are here!
- Remember who you are and where you are from. Make others feel like they are at home when they are here.
- Remember the resources throughout the state and use them. Connect people to the places we have.
- Make the world a better place…one South Dakota visitor at a time!
- The world needs South Dakota and we need each other. Tell people about what you have and what else there is to see along the way.
- Make it easy for people to do business with you.
- Focus on what works.
- Just be nice to people
- Continue the natural conversations you are already having.
- Get people to know what is going on within our borders.
- Stay on top of what the Internet is saying about you or your business.
- Take advantage of the cooperative marketing programs that the Office of Tourism promotes. These can be found in your booklet handout or www.sdvisit.com, our industry site.
- COLLABORATE, CROSS SELL, and be CREATIVE.
- Have the knowledge, familiarity and enthusiasm to sell yourself, your business as well as others in your state. Start promoting each other!!!
Ask yourself these questions:
- Where can you be resourceful?
- What ideas do your employees have?
- How can you engage your customers and visitors to help you?
- How can you use the technology you have learned through this blog and others who attended the conference this year?
- What are we doing right?
- Why is it working?
- How can we expand that success?
- Where else might we create positive change using the information we already have gained?
Resources:
“Change the way you look at things and the things you look at change.”
Jim Tunney
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