The Office of Tourism announced today that they will offer a public relations co-op in 2009. The co-op involves the multi-media release (MMPR), a format that combines the traditional press release with social media elements such as photos, videos and social bookmarking sites.
For a fee, partners will receive one MMPR that includes copywriting and a customized media list, as well as a followup analytics report that helps the partner measure their return on investment.
Mailers and application forms will go out following the conference, with applications due April 1. For more information, or if you have any questions, you can contact Wanda Goodman, Media & Public Relations Manager, at 605-773-3301 or wanda.goodman@state.sd.us.
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